Notes and long-form research on restructuring, governance, fraud risk, and go-to-market.https://aaroncother.com/en-ushttps://aaroncother.com/blog/eleven-days-of-cash/https://aaroncother.com/blog/eleven-days-of-cash/A liquidity crisis is almost never the event. It's the invoice for decisions deferred two to eight quarters back.Thu, 30 Jul 2026 00:00:00 GMTRestructuringhttps://aaroncother.com/blog/gtm-problems-are-leadership-clarity-problems/https://aaroncother.com/blog/gtm-problems-are-leadership-clarity-problems/The company that can't generate pipeline usually can't articulate who its best customer is. A pattern from dozens of CEO conversations.Mon, 27 Jul 2026 00:00:00 GMTGo-to-Markethttps://aaroncother.com/blog/moving-with-purpose-in-the-fog/https://aaroncother.com/blog/moving-with-purpose-in-the-fog/What service taught me about deciding without complete information — and the seven principles I still run on.Tue, 11 Nov 2025 00:00:00 GMTLeadership